First, Google moves AdWords results so that they are right next to the natural results.
Second, Google tests using sitelinks in ads.
Third, Google tests adding images in-line with AdWords results.
Today, they are modifying the way that they are showing additional information by using their “more” methodology.
I again searched for “office supplies” to see if the images were still appearing below to the Shoplet.com ad (see the post from yesterday). They were not. Instead, was showing a result with a little + next to it (same as their “Show options…” icon).
When you click on the +, the images associated with that ad take up a big percentage of the right-rail, pushing other ads way down the page.
Also visible on this test is something I mentioned yesterday. The “Google Checkout” icon that appears with the ad includes an orange note with $10 off – that is the first I have noticed a change to the check out icon.
One additional test that they are running is similar to the images test. Google is showing in-line maps for companies that have local stores.
Interestingly, I was able to get the capture of the map folded, but when I clicked on the “Show more” icon, the option to see the map went away. In fact, the search results page didn’t resolve properly, and I had to rerun the search. Unfortunately, the map option was completely gone when I ran the search again several times.
The one issue that really struck me with showing the map in-line, was that the example was a top placement for the ad. When the image was unfolded, it pushed down the organic results by half the screen! The in-line images shared by Search Engine Land pushed results down somewhat, but the map really took over the page.
Interesting things afoot – and with all of this testing coming relatively closely on the heels of Bing’s launch, methinks that Google is being reactive to what they perceive as a very strong competitor.