Search Engine Strategies – Links to Session Coverage

As I mentioned in my previous post, I was only able to attend one session during SES San Jose 2009. Since I want to be able to catch up on everything that happened, I figure there are other people who might be interested in doing the same. Here are the links I could find for the various sessions. Several of the sessions were covered quite well by a number of people, and I have included links to those posts. I have not included links to blog posts that simply pulled from RSS feeds of other blogs without adding their own value to the content.

So, for those of you who couldn’t leave your desks, or did attend but haven’t succeeded at being in two places at once, here are links to videos, blog posts and audo files (for audiophiles) for SES San Jose 2009.

SES Jan Jose 2009 YouTube Video Channel – Put together by SES Conference Expo. Watch a number of one-on-one interviews and more.

SES Blog Coverage Wrap up – at Search Engine Strategies blog

TopRank SES San Jose 2009 Wrap Up – Puzzle Solved – Summary and links to articles covering a number of different conference sessions from TopRank Blog.


Session Coverage

Day 1: Tuesday August 11, 2009

Opening Keynote by Clay Shirky, recording by

Overheard on Twitter – SES San Jose Day 1 – Interesting observations about Twitter feeds from SES on SEOMoz

(I have not included to Search Fundamentals Track).

Session Track: Search and Community

Session Track: Search for the C-Suite

Session Track: Search & Measurement

Session Track: Search & the Future

Day 2: Wednesday August 12, 2009

Afternoon Keynote: Nicholas Fox.  Audio file at

Overheard on Twitter – SES San Jose Day 2 – Interesting observations about Twitter feeds from SES on SEOMoz

(I have not included to Fundamentals Track).

Session Track: Search for the Small Business

Session Track: Vertical & B2B

Session Track: Geek Speak

Session Track: ClickZ/OMS

There were a number of good posts about the Social Media White Hat vs. Black Hat session. My favorite is the one by Lee Odden, and his choice of images made me remember my childhood addiction to Mad Magazine.

Day 3: Thursday August 13, 2009

Morning Keynote: Charlene Li.  Audio file at

Session Track: Organic

Session Track: Advanced PPC

Session Track: Organizational

Session Track: Geek Speak

  • Ads in a Quality Score World – Article with coverage at WebProNews by Mike Sachoff
  • Follow the Carrot: Cool Mobile Apps – no specific blog coverage or articles associated with this session that I could find
  • Images & Search Engines: Getting the Full Picture – Article and coverage from Chris Crum for WebProNews
  • Search Becomes the Display OS – Couldn’t find coverage of this session

(I have not included the clinic track coverage since those tend to be very interactive and difficult to follow when not present).

If there are any other resources or blog posts that are informational that I have missed, please let me know. I have tried to include posts from a variety of authors – and have tried not to be preferential to any particular blog, however there are several that were great at covering the conference, and I suggest looking at their full coverage, too.